Privacy policy

Privacy Policy -- My Pure Beauty

This Privacy Policy applies to AT6D PTY LTD ("we", "us", "our") trading as My Pure Beauty, an Australian business bound by the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and the Privacy Amendment (Enhancing Privacy Protection) Act 2012.

This policy explains how we collect, hold, use, disclose and protect your personal information when you interact with My Pure Beauty, including through our website, social media, customer support channels and when purchasing our beauty products.

Who are we and what do we do?

My Pure Beauty is a beauty brand specialising in the sale of at-home beauty devices, skincare tools and related beauty products.

We provide products directly to consumers via our website and associated online platforms.

What is Personal Information (PI)?

Personal Information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

The types of Personal Information we may collect include, but are not limited to:

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Date of birth (where required)
  • Order history and purchase details
  • Payment information (processed securely via third-party payment providers)
  • Customer support communications
  • Marketing preferences

Sensitive Information

Sensitive Information includes details such as health information, biometric data, racial or ethnic origin, religious beliefs or criminal records.

My Pure Beauty does not intentionally collect Sensitive Information.
If health-related information is voluntarily provided (for example, when asking about product suitability), it will only be used to respond to your enquiry.

How we collect your Personal Information

We collect Personal Information when you:

  • Place an order on our website
  • Create an account
  • Subscribe to our email or SMS marketing
  • Contact us via email, phone, website forms or social media
  • Participate in promotions, giveaways or surveys

We may also collect information from third parties such as:

  • Payment processors
  • Shipping and fulfilment partners
  • Marketing platforms
  • Analytics providers

Why we collect your Personal Information

We collect your Personal Information to:

  • Process and fulfil your orders
  • Deliver products to you
  • Communicate about your purchases
  • Provide customer support
  • Improve our products, services and website
  • Send marketing communications (where consent has been provided)
  • Comply with legal and regulatory obligations

Disclosure of Personal Information

We may disclose your Personal Information to:

  • Payment service providers
  • Shipping and logistics partners
  • Website hosting and IT service providers
  • Marketing and analytics platforms
  • Professional advisers (such as accountants or legal advisers)

We do not sell your Personal Information to third parties.

Direct Marketing

We may send you marketing communications about My Pure Beauty products, promotions and updates via email, SMS or social media.

You can opt out at any time by:

  • Clicking the unsubscribe link in marketing emails
  • Replying "STOP" to SMS messages
  • Contacting us directly

We will process opt-out requests within 30 days.

Anonymous or Pseudonymous Use

You may browse our website anonymously.
However, if you place an order or contact customer support, we require sufficient information to process your request.

Unsolicited Information

If we receive Personal Information that we did not request and which is not reasonably necessary for our business, we will destroy or permanently de-identify it where lawful.

Cross-Border Disclosure

Some of our service providers (such as cloud hosting, email marketing or analytics platforms) may store data overseas, including in:

  • United States
  • United Kingdom
  • Europe
  • Asia-Pacific regions

We take reasonable steps to ensure overseas recipients handle your Personal Information in accordance with Australian privacy standards.

Keeping Your Personal Information Secure

We take reasonable steps to protect your Personal Information from misuse, loss, unauthorised access or disclosure, including:

  • Secure payment gateways
  • Encrypted data storage
  • Restricted system access
  • Confidentiality obligations for staff and contractors
  • Secure website and hosting infrastructure

Accessing and Correcting Your Information

You may request access to, or correction of, the Personal Information we hold about you by contacting us.

We will respond within a reasonable timeframe and may refuse access only where permitted by law.

Complaints

If you believe we have mishandled your Personal Information, please contact us using the details below.

Phone: 1300 123 246
Email: sales@mypurebeauty.com.au
Post: 4/19 Cotton Street, Nerang QLD 4211

We aim to resolve complaints within 30 days. If you are not satisfied, you may contact the Office of the Australian Information Commissioner (OAIC).

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Contact Us

For questions about this Privacy Policy or how My Pure Beauty handles Personal Information:

Phone: 1300 123 246
Email: sales@mypurebeauty.com.au
Post: 4/19 Cotton Street, Nerang QLD 4211